The digital industry is vast and constantly evolving, and newcomers to the digital marketing field may feel confused, not knowing where to start and what field to start with. There are many digital marketing skills necessary to achieve success. Unfortunately, not all workers in this sector possess these skills.
As a result, they may fail to build campaigns and marketing services for their clients. Fortunately, these skills can be learned with a little persistence and effort. Now we will review the 12 skills necessary to succeed in the field of e-marketing.
1. Data analysis skill
Most companies, even small ones, have huge amounts of data, and marketers should have digital marketing skills to be able to understand how that data is collected, and how to use it to build their campaigns and understand their customers.
Data analytics tools have become widely available and become an important part of marketers’ arsenal, giving them the information they need to understand their customers and craft targeted marketing messages.
Data is important, but no matter how much it is, it will not be useful if you do not know how to analyze it to study your customers and build effective marketing strategies. There are many tools that marketers use to analyze data, and perhaps the most important of them is Google Analytics.
2. Writing and composing skills
Content marketing is one of the pillars of e-marketing. Therefore, writing and composing skills have become among the skills that a successful e-marketer should possess. And when I talk about writing and authoring, I don’t just mean the ability to produce articles and posts for blogs and landing pages. I also mean communicating with your target audience using targeted messages, calls to action, and creating useful content centered around your products.
No matter how valuable, high-quality, and precisely targeted content you write, it is useless if no one reads it. Therefore, it is necessary to know how to choose keywords and how to incorporate them into the content to make it visible to search engines.
3. SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are central parts of any digital marketing strategy. You do not have to be an expert in SEO and SEM to succeed as a marketer, as you can leave the technical complexities to the professionals,
But you should learn the basics of SEO and SEM because they are among the most important e-marketing skills, they will help you understand best practices such as choosing keywords, and lowering the bounce rate.
4. Listening skills
One of the common mistakes brands make in marketing is that they focus entirely on creating and promoting content. They forget that they have to build a good relationship with their customers, and the most successful brands, and marketing campaigns are the ones that not only succeed in reaching customers’ hearts and minds but also make them loyal to the product and the brand, recommend it and support it in front of their friends and their digital environment.
5. Email Marketing
Email marketing is one of the best email marketing techniques and skills ever in terms of return on investment and effectiveness, as some studies indicate that for every dollar you invest in email marketing, you will make $22.
You should take the time to learn email marketing techniques, learn its tools and learn to analyze its metrics, such as click and bounce rates, and conversion rate.
6. Customer Relationship Management
CRM includes the strategies you can use to monitor and improve the customer experience, and get the most out of it, by understanding customer interactions with the brand and communication channels.
A successful online marketer is the one who understands his customers and their needs and knows how to address them in the appropriate language and channels. Ask yourself, if you are a customer, how do you want to be contacted, where and when?
7. Social network management skills
In our time, social networks have become large forums for people of all groups and nationalities to communicate and get acquainted with, and you, as an online marketer, must know how to take advantage of them and use them to make your marketing campaigns successful.
You may be familiar with social media because you were using it for personal purposes, but marketers look at social media from another angle. You have to understand how people use them, what networks they frequent, and what content they follow and interact with. How to buy ads on these platforms, manage corporate and brand accounts, and other social networking skills.
8. Paid advertising skills on social networks
Social networks like Facebook provide marketers with comprehensive tools for building and managing marketing campaigns. Marketers have become highly dependent on paid advertising to reach their target groups. But without a proper understanding of how those ads work, you may end up spending a lot of money, then fail to reach your target customers, and not get the desired results. Therefore, it is important to learn the basics of paid advertising on social networks, with a special focus on Facebook.
9. Design skills
According to some statistics, videos can grab a customer’s attention on e-commerce sites for more than two minutes on average – which is a long time in the digital world – Videos, images, and other visual media can grab people’s attention, and improve your ranking on Google by an average of 50 ranks. The probability that the customer will buy your product increases by 80% after watching a detailed video about the product. You don’t have to be a design expert to succeed as a marketer, but knowing the basics of design will pay off.
According to Hubspot statistics, nearly half of buyers conduct product research on their phones, while 51% of consumers discover new businesses while searching on their smartphones.
It seems that the growth in the use of phones will continue in the coming years, so many marketers are directing their efforts toward phones, and building campaigns for their users.